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Following many years of agency and corporate investor relations experience, the professionals at Darrow Associates take a strategically refined approach to develop and implement IR programs for our clients. What differentiates our firm from the myriad agencies around the country is our mission to execute and deliver the intended results.

We understand that valuations for publicly traded companies are impacted by business and economic cycles as well as stock market trends and other forces. Our intent is to work on behalf of client companies for the benefit of their shareholders through the creation of shareholder value and in reducing the cost and increasing access to capital. To this end, the investor relations initiatives we undertake are intended to maximize the upside potential and minimize negative influences of a client’s stock. We are constantly working with our clients to enhance the story that is being told to the investment community and other targeted audiences and to provide the medium for taking the story to appropriate constituencies.

To accomplish our client goals, Darrow Associates prides itself on a “solutions approach” to investor relations. Our solutions are crafted around the client’s requirements from the perspective of identifying and addressing its opportunities and challenges. The underlying tactics that contribute toward the creation, implementation and execution of a client’s investor relations solution are outlined below.

Client Consultation and Collaboration

  • Enables client to understand relevant perceptions of the investment community
  • Feedback reports periodically and following IR activities
  • Enables Darrow Associates to understand the client’s business and industry
  • Provides the critical elements necessary for Darrow Associates to work with client in creating appropriate investment messages
  • Capital markets issues: raising capital, mergers and acquisitions, etc.
  • Valuation analysis and peer group positioning
  • Investment community speech and media training
  • Crisis communications

Investment Community Outreach

  • Targeting with proprietary and subscription databases to reach appropriate investment community constituencies depending on peer group, company size and investor-specific qualifications
  • Retail investor outreach
  • Sell-side analyst and investment bank investor conference targeting
  • Investor roadshows
  • Conference call/web cast management
  • Analyst/Investor days
  • Annual shareholders’ meeting
  • Online strategies and podcasting events
  • Investment community perception studies
  • Contact list management
  • Back office functions, including fulfillment of investor information requests
  • Crisis communications
  • Shareholder identification/stock watch

Media Outreach

  • List development/management for business and trade media as well as for industry analysts – broadcast, print and online
  • Relationship management for media – broadcast, print and online
  • Product launches
  • Media tours and roadshows
  • Trade show participation
  • Ghost writing
  • White papers
  • Podcasting events

Collateral Material Development

  • Creation and ongoing adaptation of investment appeals
  • Press releases
  • Fact sheets
  • Investor slideshow presentations
  • Conference call and speech script writing
  • IR section of Web site
  • Annual reports
  • Other shareholder material
  • Proprietary analyst research report

Corporate Governance and Regulatory Advice

  • Best practices for small companies as well as accelerated filers
  • Regulation Full Disclosure (“Reg FD”) policy
  • Safe harbor consultation
  • Financial results guidance issues
  • Proxy and other shareholder issues; Information agent
  • Initial public offering and pre-IPO consultation and preparation work, including spin-offs and carve-outs
  • Exchange listing selection
  • Stock splits

Corporate Communications

  • Internal strategy development
  • Creation of correspondence, collateral materials and Web site content
  • Community relations and public affairs
  • Leadership training
  • Corporate branding
  • Corporate advertising